Diagon Alley™
Diagon Alley is the wizarding shopping street hidden behind the Leaky Cauldron, where Harry buys his school things for the first time with Hagrid. This is the whole shop arranged the same way — wands, sweets, books, robes, cauldrons and everything a student needs, all officially licensed.
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The shops of Diagon Alley
In the books each shop on the street sells one thing, and the range here follows the same logic. If you know which shop you would be walking into, you know where to start.
- Ollivanders — wands. Collector replicas in an Ollivander box, the First Wands editions and lighter roleplay wands.
- Honeydukes — sweets. Bertie Bott’s beans, chocolate frogs, Butterbeer and gift selections.
- Flourish and Blotts — books, illustrated editions and activity books.
- Madam Malkin’s — clothing and accessories, from socks to scarves and badges.
- Gringotts — money banks, including the Knight Bus and the Golden Snitch.
- Potage’s Cauldron Shop — cauldron mugs, potion-themed kitchenware and baking moulds.
- Eeylops Owl Emporium — Hedwig in plush, as a lamp, on socks and across the range.
What a first-year actually needs
The school list in the first book is a surprisingly good shopping guide, and it maps onto real products better than you might expect: a wand, robes, a cauldron, books and a pet. For a gift that tells a story rather than just arriving, building towards that list works better than picking one expensive thing — and it is why the gift trunks are put together the way they are.
Why buy from a specialist
We sell nothing but the wizarding world. Every product page states the dimensions, the materials and the contents; food items carry their nutritional values and allergens; toys state the age rating and the CE and EN 71 certification; silver jewellery is hallmarked and registered. Items in stock are prepared for dispatch within 24 hours, and orders can be collected in person at our shop in Prague.
At a glance
| Arranged as | The shops of Diagon Alley |
|---|---|
| Range | Wands, sweets, books, clothing, money banks, kitchenware, plush |
| Stated on every item | Dimensions, materials, contents |
| Food items | Nutritional values, ingredients and allergens |
| Toys | Age rating, CE and EN 71 certification |
| Licence | Official Warner Bros. licence on every product |
| Collection in person | Available at our shop in Prague |
Related collections
- Harry Potter Wands
- Harry Potter Sweets
- Harry Potter Books
- Harry Potter Collection
- Diagon Alley New Arrivals
- Harry Potter Gift Trunks
- Harry Potter Money Banks
- Hogwarts Houses
Frequently asked questions
What is Diagon Alley?
The wizarding shopping street hidden behind the Leaky Cauldron in London, where Harry buys his school supplies with Hagrid in the first book.
How do you say Diagon Alley in Czech?
Příčná ulice.
Which shops are on Diagon Alley?
Ollivanders for wands, Flourish and Blotts for books, Madam Malkin’s for robes, Gringotts bank, Potage’s Cauldron Shop and Eeylops Owl Emporium, among others.
Where should I start if I want a complete gift?
The gift trunks are put together around the first-year school list, so they tell the story rather than just arriving as one item.
Is everything officially licensed?
Yes, every product carries an official Warner Bros. licence.
Can I collect my order in person?
Yes, we run a shop in Prague where orders can be collected.
Items in stock are prepared for dispatch within 24 hours.
Product sorting
Brands
List of products
Jelly beans in 125 g a gift box, in twenty flavours from cherry to rotten egg. The colour gives nothing away. Supplied in a gift box.
Harry Potter Dobby gift set: peppermint foot cream 150 ml and 1 pair of one-size socks, in 3D Dobby-shaped packaging.
Harry Potter Wizard's Chess Set - faithful replica of the chess set from Harry Potter and the Philosopher's Stone. 32 hand-crafted resin pieces (height 5.7-12.1 cm), 47 x 47 cm playing board with marble and stone texture. Includes two Harry Potter...
Harry Potter lip balm in a 10 ml tube with a cherry scent and a detachable keyring with golden charms - Sorting Hat, lightning bolt, Harry's glasses and wand. An officially licensed product from Mad Beauty.
A set of four hourglass-shaped bottles of scented Harry Potter bath dust, 4 × 50 g. Fragrances: cedarwood and lime, tonka and myrrh, vanilla and musk, jasmine and white flowers.
Set of 4 Haribo Harry Potter sweet bags (80 g each) featuring Harry Potter, Hermione Granger, Luna Lovegood and Draco Malfoy. Better value than buying separately.
Original Harry Potter Chocolate Frog by Jelly Belly with a collectible 3D wizard trading card. New 2026 Edition straight from Honeydukes. Delicious milk chocolate with crisped rice - a must-have for every fan and collector.
Harry Potter beauty advent calendar with 24 doors full of bath, body and skin care products and accessories. Behind the first door is a UV wand that reveals the hidden numbers of the other doors.
Harry Potter colour-changing bubble bath 500 ml. Cedarwood & lime fragrance, magical colour effect in water and cloak-shaped face cloth included.
Harry Potter gift set with cedarwood & lime fragrance. Includes 250 ml shower gel and cosy Hogwarts Express themed socks.
An interactive Marauder's Map with a UV wand that reveals hidden footprints and secret passageways. Over one metre wide when unfolded, batteries included.
Harry Potter bath sponge shaped like Dobby the elf. Gently cleanses, leaves skin soft and smooth, and adds a magical touch to Your bath routine.
A large advent calendar with 24 doors. Behind each one is a bag of jelly beans and a trivia snippet from the world of Harry Potter, 192 g in total across ten flavours.
Harry Potter gift set of three fizzer bath bombs with Platform 9 3/4 theme. Cedarwood & lime fragrance, each 100 g.
Soft plush Harry Potter sleep mask featuring Dobby. Comfortable elastic band, movable eyes for extra magic and perfect for peaceful rest.
Complete wizard costume: black hooded cape for a height of approx. 140-158 cm, pointed hat, 43 cm brown wand and round glasses. For Halloween, fancy dress and parties.
Harry Potter lip balm with a Sorting Hat design, 5 g, with a cherry fragrance. An officially licensed product from Mad Beauty.
Harry Potter shower gel Platform 9 3/4, 500 ml pump bottle. Cedarwood and lime fragrance, gently cleanses and leaves skin refreshed.
Jelly beans in 54 g a bag, in twenty flavours from cherry to rotten egg. The colour gives nothing away. Supplied in a bag.
Harry Potter body mist in Ravenclaw house colours with a vanilla and soft musk fragrance. A light, refreshing mist in a flat bottle that fits into your pocket or handbag. An officially licensed product from Mad Beauty.
Harry Potter body mist in Hufflepuff house colours with a tuberose and jasmine fragrance. A light, refreshing mist in a flat bottle that fits into your pocket or handbag. An officially licensed product from Mad Beauty.
A personal note for your magical gift, sealed with the Hogwarts wax seal. Size 65 x 94 mm.
Harry Potter hydrating sheet face mask with Dobby design, 25 ml. Infused with hyaluronic acid and avocado extract for soft and supple skin.
Golden Snitch lip balm duo 2×10 ml with Vanilla and Cherry flavors. Iconic collectible design with wings that twist open for soft and hydrated lips.
A clip-on hanging toy with four elements: a star teether, a rattling Firebolt, a squeaking Hedwig and a plush Harry. 19 x 8 x 25.5 cm.
Magical greeting card with Dobby the house-elf theme with a gift inside!
Harry Potter body mist featuring Platform 9 3/4, 100 ml, with a cedarwood and lime fragrance. An officially licensed product from Mad Beauty.
Classic black magical cauldron with a sturdy handle, approx. 18 x 13.5 cm - for sweets while trick-or-treating or as decor for a wizarding party.
Bracelet with beads and charms in the theme of the Golden Snitch and the symbol of the Deathly Hallows
Harry Potter body mist in Slytherin house colours with a myrrh and tonka bean fragrance. A light, refreshing mist in a flat bottle that fits into your pocket or handbag. An officially licensed product from Mad Beauty.
An electronic Svetkouzel.com gift voucher with a face value of CZK 1 500, valid across the whole Harry Potter range. Delivered by e-mail as a PDF.
An electronic Svetkouzel.com gift voucher with a face value of CZK 500, valid across the whole Harry Potter range. Delivered by e-mail as a PDF.
Hydrating Hedwig printed sheet mask infused with hyaluronic acid and aloe vera.
Premium Marauder's Map puzzle, 1000 pieces in XXL format 89 x 33 cm. Thick cardboard pieces, sharp print, practical decorative box. Completed puzzle can be framed as wall décor. Official Warner Bros. licence.
Four chocolate bars of 12.5 g each with 40% milk chocolate and a milk cream filling containing popping candy. 50 g in total.
Luggage tag with the Platform 9¾ and Hogwarts Express theme. Beautifully crafted from quality faux leather.
Mystery blind box with one of 8 magical creature figures from HP – Dobby, Hedwig, Buckbeak, Scabbers, Hippogriff, Phoenix Fawkes, Crookshanks or a house-elf. Height 8 cm, PVC, with display stand. Contents are a surprise! Official Warner Bros....
Pillow Harry Potter Sorting Hat, which will sort you into your house!
Old Maid card game with characters from Harry Potter, suitable for wizards from 4 years, pack contains 31 cards and can be played by 2 - 8 wizards
Black wizard cape with hood and long sleeves for a height of approx. 140-158 cm, made of gabardine and satin. The basis of a wizard costume for Halloween and fancy dress.
A carbonated soft drink with a buttery caramel flavour in a clear 330 ml can. It shimmers when turned, and it is sugar free with sweeteners.
Collector's replica of Ron Weasley's wand, 35.5 cm, hand-painted resin. Packaging includes a replica of the original Ollivander's box. Official Warner Bros. licence.
Roleplay wand of Harry Potter - the Boy Who Lived and most famous wizard of his time. Textured wood-like handle, length 35 cm.
A 40 g milk chocolate bar with 5% caramelised popcorn, moulded with the Hogwarts crest. Made in Italy.
Harry Potter foldable hair brush with mirror inspired by the Golden Snitch. Compact design, stylish accessory and officially licensed.
The Elder Wand – the most powerful wand in the wizarding world. Roleplay replica with detailed finish. Length 35 cm, PVC and ABS material.
Harry Potter wand-shaped lip balm 10 ml with Cherry fragrance. Unique collectible design, smooth care and magical gift for every fan.
Gift set of 3 Luna Lovegood accessories: her Spectrespecs, a 160 cm butterbeer-cork necklace and radish-shaped earrings. In a tin box. Official licence.
A large white ceramic mug with a Hedwig motif, 470 ml capacity, measuring 15.9 × 12.4 × 8.4 cm. Dishwasher safe.
Harry Potter set for making Chocolate Frogs: a mould for 6 frogs (27 × 19 cm), 12 collectable cards and 6 boxes to assemble. Official Warner Bros. licence.
Soft Hufflepuff-themed baby comforter with embroidered stars and badger head. Sensory design with knots and tags. Officially licensed product.
Collector's replica of Draco Malfoy's wand, 15 inches, hand-painted resin. Comes with a replica of the original Ollivanders wand box. Official Warner Bros. licence.
Chewy Haribo gummies in six flavours, in an 80 g bag. Shaped as a lightning bolt, the Golden Snitch, Hedwig the owl and more. Officially licensed Harry Potter product.
Set of four hair ties in black and blue with metal Time-Turner and Golden Snitch charms.
A 40 g bar of dark chocolate with at least 50% cocoa and 7% crunchy caramel granules. Made in Italy.
Harry Potter gift box in the shape of a Hogwarts trunk, large. Made of sturdy paper, magnetic closure.
Value set of two roleplay wands – Elder Wand (Albus Dumbledore) and Lord Voldemort. Each wand measures approximately 35 cm, PVC and ABS material. A set of wizarding legends in one package. Official Warner Bros. licence.
A three-piece Gryffindor set: a notebook with the house emblem, a pen with a house-crest charm and a Chocolate Frog with a collectible card.
Quartet card game featuring well-known Harry Potter characters, suitable for wizards aged 6 and up. The pack includes 32 cards and can be played by 2-4 wizards.
Harry Potter plush keychain with the Dobby motif, size 11 × 8 cm, 100% polyester, with a clip and carabiner. Official Warner Bros. licence.
Harry Potter plush keychain with the Hedwig motif, size 11 × 8 cm, 100% polyester, with a clip and carabiner. Official Warner Bros. licence.
Harry Potter ear cuff with Hedwig and a leaf-shaped earring joined by an 8 cm chain. No cartilage piercing needed, zinc alloy. Official Warner Bros. licence.
Collector's replica of Hermione Granger's first wand from films 1–2, 34 cm, hand-painted resin. Packaging includes an Ollivander's box with black velvet. Official Warner Bros. licence.
Set of 4 Harry Potter cork coasters with the spells Reparo, Revelio, Alohomora, Wingardium Leviosa. Diameter 9.5 cm, protects the table. Official Warner Bros. licence.
Set of 4 Harry Potter cork coasters with the spells Expecto Patronum, Expelliarmus, Stupefy, Salvio Hexia. Diameter 9.5 cm, protects the table. Official Warner Bros. licence.
Velvet Harry Potter jewellery box featuring an embroidered Golden Snitch and iconic Harry Potter lettering. Compartments for rings, necklaces and earrings, secure zip closure. 11cm diameter.
Harry Potter scented candle in a glass jar featuring the Gryffindor house crest. 135 g blend of paraffin and rapeseed wax, cotton wick, burn time approximately 30 hours. Fruity, spicy and sweet fragrance: apple, lemon, blackcurrant. Official...
Soft sensory baby book featuring the Hogwarts Express and Wizarding World illustrations. Crinkle pages, varied textures, size 20 × 28 cm. Suitable from birth. Official Warner Bros. licence. By Rainbow Designs.
Premium chocolate truffles shaped like Golden Snitches with a smooth pistachio filling and crunchy pistachio pieces, 12 pieces per pack, exclusive Slytherin edition.
Set of four Harry Potter make-up brushes with Hogwarts crest design in a practical zip-closure pouch.
Necklace with the theme of Hermione Granger's Time-Turner with the option to rotate the turner
Plush baby comforter with Harry Potter in his Hogwarts robe and Gryffindor scarf. Soft, sensory-friendly, and full of magic!
Twelve chocolate sweets shaped like the Golden Snitch with a salted caramel filling and crunchy granules. 150 g box.
Round Harry Potter foil balloon with a gold Hogwarts crest on both sides, approx. 50 cm when inflated, divided into quarters in the colours of the four houses. Helium or air, official licence.
Travel cosmetic bag with Luna Lovegood's and her Spectrespecs theme, size 22 x 16 cm, made of 100% cotton.
Travel cosmetic bag with Hermione Granger's and Wingardium Leviosa spell theme, size 22 x 16 cm, made of 100% cotton.
Harry Potter transparent umbrella with a Hedwig owl motif, dome shape, diameter 86 cm, curved handle. Official Warner Bros. licence.
Ceramic mug with Harry Potter’s glasses and lightning scar design, 380 ml, microwave and dishwasher safe.
Set of 2 Harry Potter hair accessories in the Gryffindor colours: a fabric headband and a hair tie, red and gold, 100% polyester. Official Warner Bros. licence.
Set of 2 Harry Potter hair accessories in the Ravenclaw colours: a fabric headband and a hair tie, blue and bronze, 100% polyester. Official Warner Bros. licence.
Set of 2 Harry Potter hair accessories in the Slytherin colours: a fabric headband and a hair tie, green and silver, 100% polyester. Official Warner Bros. licence.
Stylish Hufflepuff set: notebook with house crest, pen with Hufflepuff charm, and a Chocolate Frog.
Premium Harry Potter scented candle in a ceramic mug featuring the Gryffindor house crest. 275 g blend of natural waxes, cotton wick, burn time up to 40 hours. Fruity, spicy and sweet fragrance: apple, lemon, blackcurrant. Official Warner Bros....
Golden Snitch stud earrings made of solid sterling silver with gold-plated detail, approx. 10 mm, premium edition.
Harry Potter paper napkins with magical motifs (HP logo, Golden Snitch, Chocolate Frog, house animals), beige, 20 pcs, 33 x 33 cm.
Harry Potter tie in the Gryffindor colours (red and gold) with a woven house crest. Length 152 cm, width 6.8 cm, 100% microfibre. Official Warner Bros. licence.
Harry Potter tie in the Slytherin colours (green and silver) with a woven house crest. Length 152 cm, width 6.8 cm, 100% microfibre. Official Warner Bros. licence.
Roleplay wand of Ginny Weasley – youngest of the Weasley siblings, member of Dumbledore's Army and the Order of the Phoenix. Length 30.5 cm, PVC and ABS material. Official Warner Bros. licence.
Harry Potter paper party tablecloth, black with beige magical motifs, 180 x 120 cm, 1 pc per pack. Official Wizarding World™ product.
Soft Gryffindor-themed baby comforter with lion motif, embroidered stars, and sensory tags. A magical gift for brave little witches and wizards!
Set of 6 embroidered Harry Potter iron-on patches with the Hogwarts house crests: Hogwarts, Gryffindor, Hufflepuff, Ravenclaw, Slytherin and the Deathly Hallows. 12 cm high.
Collector's replica of Albus Dumbledore's wand, 15 3/4 inches, hand-painted resin. Comes with a replica of the original Ollivanders wand box. Official Warner Bros. licence.
Premium Harry Potter scented candle in a ceramic jar shaped like the Potions Class and Hogwarts books. 200 g, 2 cotton wicks, burn time up to 40 hours. Floral and fresh fragrance: bergamot, honeysuckle, rose, sandalwood. Includes a decorative...
Set of 3 pens in the shape of wands of the most famous wizards - Harry Potter, Albus Dumbledore, and Lord Voldemort
Collector's replica of Ron Weasley's first wand from films 1–2, 33 cm, hand-painted resin. Packaging includes an Ollivander's box with purple velvet. Official Warner Bros. licence.
Beaded bracelet with Deathly Hallows charm, expandable length approx. 18 cm, stainless steel, gold colour.
Chewy Haribo gummies in six flavours, in an 80 g bag. From the Hermione Granger edition of the range. Officially licensed Harry Potter product.
Sour fruity jelly Haribo sweets in a limited Draco Malfoy edition, 80 g.
Stylish Harry Potter cosmetic bag with Platform 9 3/4 design. Brick-effect print, hidden Hogwarts ticket and enough space for all Your essentials.
Harry Potter foil balloon featuring Platform 9¾, burgundy and beige, 35 cm inflated. Official Wizarding World™ product.
Set of chopsticks shaped like Harry Potter's magical wand, along with an elegant box with the Hogwarts logo
Soft Ravenclaw-themed baby comforter with embroidered stars and sensory tags. The perfect magical gift for little witches and wizards!
Fruity Haribo gummy sweets shaped like magical objects from the Harry Potter world. Officially licensed, 160 g pack.
Harry Potter A5 notebook with 160 ruled pages styled after The Quibbler. Luna's Spectrespecs and an expandable front pocket included. Official Warner Bros. licence.
Set of four hair ties in black and red with Platform 9 3/4 and Deathly Hallows motifs.
Set of 6 Harry Potter paper gift bags, black with beige magical motifs, 12 x 15.5 x 6 cm, one design. Official Wizarding World™ product.