Diagon Alley™
Diagon Alley is the wizarding shopping street hidden behind the Leaky Cauldron, where Harry buys his school things for the first time with Hagrid. This is the whole shop arranged the same way — wands, sweets, books, robes, cauldrons and everything a student needs, all officially licensed.
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The shops of Diagon Alley
In the books each shop on the street sells one thing, and the range here follows the same logic. If you know which shop you would be walking into, you know where to start.
- Ollivanders — wands. Collector replicas in an Ollivander box, the First Wands editions and lighter roleplay wands.
- Honeydukes — sweets. Bertie Bott’s beans, chocolate frogs, Butterbeer and gift selections.
- Flourish and Blotts — books, illustrated editions and activity books.
- Madam Malkin’s — clothing and accessories, from socks to scarves and badges.
- Gringotts — money banks, including the Knight Bus and the Golden Snitch.
- Potage’s Cauldron Shop — cauldron mugs, potion-themed kitchenware and baking moulds.
- Eeylops Owl Emporium — Hedwig in plush, as a lamp, on socks and across the range.
What a first-year actually needs
The school list in the first book is a surprisingly good shopping guide, and it maps onto real products better than you might expect: a wand, robes, a cauldron, books and a pet. For a gift that tells a story rather than just arriving, building towards that list works better than picking one expensive thing — and it is why the gift trunks are put together the way they are.
Why buy from a specialist
We sell nothing but the wizarding world. Every product page states the dimensions, the materials and the contents; food items carry their nutritional values and allergens; toys state the age rating and the CE and EN 71 certification; silver jewellery is hallmarked and registered. Items in stock are prepared for dispatch within 24 hours, and orders can be collected in person at our shop in Prague.
At a glance
| Arranged as | The shops of Diagon Alley |
|---|---|
| Range | Wands, sweets, books, clothing, money banks, kitchenware, plush |
| Stated on every item | Dimensions, materials, contents |
| Food items | Nutritional values, ingredients and allergens |
| Toys | Age rating, CE and EN 71 certification |
| Licence | Official Warner Bros. licence on every product |
| Collection in person | Available at our shop in Prague |
Related collections
- Harry Potter Wands
- Harry Potter Sweets
- Harry Potter Books
- Harry Potter Collection
- Diagon Alley New Arrivals
- Harry Potter Gift Trunks
- Harry Potter Money Banks
- Hogwarts Houses
Frequently asked questions
What is Diagon Alley?
The wizarding shopping street hidden behind the Leaky Cauldron in London, where Harry buys his school supplies with Hagrid in the first book.
How do you say Diagon Alley in Czech?
Příčná ulice.
Which shops are on Diagon Alley?
Ollivanders for wands, Flourish and Blotts for books, Madam Malkin’s for robes, Gringotts bank, Potage’s Cauldron Shop and Eeylops Owl Emporium, among others.
Where should I start if I want a complete gift?
The gift trunks are put together around the first-year school list, so they tell the story rather than just arriving as one item.
Is everything officially licensed?
Yes, every product carries an official Warner Bros. licence.
Can I collect my order in person?
Yes, we run a shop in Prague where orders can be collected.
Items in stock are prepared for dispatch within 24 hours.
Product sorting
Brands
List of products
Harry Potter Dobby gift set: peppermint foot cream 150 ml and 1 pair of one-size socks, in 3D Dobby-shaped packaging.
An advent calendar in the Marauder's Map design. Behind its 24 doors are jelly beans in ten flavours, 190 g in total.
Harry Potter beauty advent calendar with 24 doors full of bath, body and skin care products and accessories. Behind the first door is a UV wand that reveals the hidden numbers of the other doors.
Harry Potter lip balm in a 10 ml tube with a cherry scent and a detachable keyring with golden charms - Sorting Hat, lightning bolt, Harry's glasses and wand. An officially licensed product from Mad Beauty.
Jelly beans in 125 g a gift box, in twenty flavours from cherry to rotten egg. The colour gives nothing away. Supplied in a gift box.
Original Harry Potter Chocolate Frog by Jelly Belly with a collectible 3D wizard trading card. New 2026 Edition straight from Honeydukes. Delicious milk chocolate with crisped rice - a must-have for every fan and collector.
Set of 4 Haribo Harry Potter sweet bags (80 g each) featuring Harry Potter, Hermione Granger, Luna Lovegood and Draco Malfoy. Better value than buying separately.
Chocolate advent calendar with a Hogwarts design: 200 g of milk chocolates, a paper Hogwarts castle to assemble and Harry Potter figures to cut out. Official Harry Potter licence.
An electronic Svetkouzel.com gift voucher with a face value of CZK 500, valid across the whole Harry Potter range. Delivered by e-mail as a PDF.
Harry Potter Wizard's Chess Set - faithful replica of the chess set from Harry Potter and the Philosopher's Stone. 32 hand-crafted resin pieces (height 5.7-12.1 cm), 47 x 47 cm playing board with marble and stone texture. Includes two Harry Potter...
Soft plush Harry Potter sleep mask featuring Dobby. Comfortable elastic band, movable eyes for extra magic and perfect for peaceful rest.
Jelly beans in 54 g a bag, in twenty flavours from cherry to rotten egg. The colour gives nothing away. Supplied in a bag.
Twelve chocolate sweets shaped like the Golden Snitch with a salted caramel filling and crunchy granules. 150 g box.
Harry Potter shower gel Platform 9 3/4, 500 ml pump bottle. Cedarwood and lime fragrance, gently cleanses and leaves skin refreshed.
A carbonated soft drink with a buttery caramel flavour in a clear 330 ml can. It shimmers when turned, and it is sugar free with sweeteners.
Roleplay wand of Harry Potter - the Boy Who Lived and most famous wizard of his time. Textured wood-like handle, length 35 cm.
A personal note for your magical gift, sealed with the Hogwarts wax seal. Size 65 x 94 mm.
Harry Potter lip balm with a Sorting Hat design, 5 g, with a cherry fragrance. An officially licensed product from Mad Beauty.
Golden Snitch stud earrings made of solid sterling silver with gold-plated detail, approx. 10 mm, premium edition.
Biscuits moulded as a Hogwarts Express ticket, a 125 g pack of six. Covered in milk chocolate with at least 30% cocoa. Made in Italy.
Premium Harry Potter scented candle in a ceramic cauldron. 230 g blend of paraffin and rapeseed wax, cotton wick, burn time up to 50 hours. Fresh, fruity and sweet fragrance: orange, lemon, honey, gardenia, vanilla. Official Warner Bros. licence.
Complete wizard costume: black hooded cape for a height of approx. 140-158 cm, pointed hat, 43 cm brown wand and round glasses. For Halloween, fancy dress and parties.
Harry Potter colour-changing bubble bath 500 ml. Cedarwood & lime fragrance, magical colour effect in water and cloak-shaped face cloth included.
Premium Harry Potter scented candle with a rotating gold carousel. The heat of the candle spins the carousel with gold figures: the Golden Snitch, the Sorting Hat, a Hogwarts letter, and an owl. 230 g, cotton wick, burn time up to 50 hours. Floral...
Necklace with the theme of Hermione Granger's Time-Turner with the option to rotate the turner
Golden Snitch lip balm duo 2×10 ml with Vanilla and Cherry flavors. Iconic collectible design with wings that twist open for soft and hydrated lips.
An electronic Svetkouzel.com gift voucher with a face value of CZK 1 500, valid across the whole Harry Potter range. Delivered by e-mail as a PDF.
Chewy butterbeer-flavoured sweets in a tin barrel. 42 g, alcohol free, and the barrel stands 9 cm tall.
Harry Potter bath sponge shaped like Dobby the elf. Gently cleanses, leaves skin soft and smooth, and adds a magical touch to Your bath routine.
Light-up replica of Harry Potter's wand – lights up with a wave, adjustable brightness. Length 35 cm, powered by 2x AAA batteries. Official Warner Bros. licence.
Collector's replica of Hermione Granger's first wand from films 1–2, 34 cm, hand-painted resin. Packaging includes an Ollivander's box with black velvet. Official Warner Bros. licence.
Soft Ravenclaw-themed baby comforter with embroidered stars and sensory tags. The perfect magical gift for little witches and wizards!
Four chocolate bars of 12.5 g each with 40% milk chocolate and a milk cream filling containing popping candy. 50 g in total.
A 40 g bar of dark chocolate with at least 50% cocoa and 7% crunchy caramel granules. Made in Italy.
Faithful plush owl Hedwig from the Harry Potter series, 28 cm tall.
Premium chocolate truffles shaped like Golden Snitches with a smooth pistachio filling and crunchy pistachio pieces, 12 pieces per pack, exclusive Slytherin edition.
A soft plush Dobby, 23 cm tall and weighing 111 g, in his film outfit. Suitable from birth, certified to CE and EN 71.
A plush comforter with Dobby's face, 25.5 x 31 x 5.5 cm, in 100% polyester plush. Suitable from birth, certified to CE and EN 71.
A fun 250-piece jigsaw puzzle hidden inside a decorative sock featuring the house-elf Dobby, an officially licensed Harry Potter product
Authentic film replica of Tom Riddle's diary from Chamber of Secrets. Leather cover, embossed name Tom Riddle, parchment-toned blank pages, metal corner protectors. Dimensions 21 x 14 x 2 cm. Official Warner Bros. licence.
Soft Gryffindor-themed baby comforter with lion motif, embroidered stars, and sensory tags. A magical gift for brave little witches and wizards!
Value set of two roleplay wands – Elder Wand (Albus Dumbledore) and Lord Voldemort. Each wand measures approximately 35 cm, PVC and ABS material. A set of wizarding legends in one package. Official Warner Bros. licence.
Premium Harry Potter scented candle in a large gold ceramic jar shaped like the Golden Egg from the Triwizard Tournament. 320 g fine paraffin, 2 cotton wicks. Fresh fragrance: aloe, freesia, green tea, eucalyptus, musk, moss. Dimensions 11.5 ×...
Harry Potter hydrating sheet face mask with Dobby design, 25 ml. Infused with hyaluronic acid and avocado extract for soft and supple skin.
Jelly beans in a single flavour - Butterbeer - in a 28 g pack. No surprises and no rotten eggs.
Elegant charm bracelet featuring the Golden Snitch, Time Turner, and Deathly Hallows. A magical gift for every Harry Potter fan!
Magical greeting card with Dobby the house-elf theme with a gift inside!
Soft Slytherin-themed baby comforter with embroidered stars and sensory knotted corners. Perfect for little wizards and witches with a bold spirit!
Harry Potter Glasses and Lightning Bolt scented candle in a black glass jar, 135 g, up to 30 hours burn time, fresh citrus floral fragrance.
Premium Harry Potter scented candle in a ceramic jar shaped like the Hogwarts Express locomotive 5972. 100 g fine paraffin, 1 cotton wick, burn time up to 25 hours. Fresh and fruity fragrance: acai, bergamot, sandalwood, tonka bean. Comes in a...
A large white ceramic mug with a Hedwig motif, 470 ml capacity, measuring 15.9 × 12.4 × 8.4 cm. Dishwasher safe.
Bracelet with beads and charms in the theme of the Golden Snitch and the symbol of the Deathly Hallows
A star-shaped plush comforter with Hedwig, a knotted corner and a Hogwarts illustration. 5 x 24 x 28.5 cm, 64 g. Suitable from birth.
A cotton tote bag showing Hogwarts castle, with "I'd rather be at Hogwarts" printed around its edge. Approx. 42 × 37 cm, handles 29 cm.
Harry Potter paper garland with a gold Happy Birthday banner and Hogwarts house crests, 200 cm. Official Wizarding World™ product.
Harry Potter gift set with cedarwood & lime fragrance. Includes 250 ml shower gel and cosy Hogwarts Express themed socks.
A set of four hourglass-shaped bottles of scented Harry Potter bath dust, 4 × 50 g. Fragrances: cedarwood and lime, tonka and myrrh, vanilla and musk, jasmine and white flowers.
Mystery blind box with one of 8 magical creature figures from HP – Dobby, Hedwig, Buckbeak, Scabbers, Hippogriff, Phoenix Fawkes, Crookshanks or a house-elf. Height 8 cm, PVC, with display stand. Contents are a surprise! Official Warner Bros....
Harry Potter gift box in the shape of a Hogwarts trunk, large. Made of sturdy paper, magnetic closure.
Roleplay wand of Lord Voldemort - the most powerful and dangerous Dark wizard of all time. Unique bone colour and claw-like handle, length 35 cm.
Pillow Harry Potter Sorting Hat, which will sort you into your house!
Premium Harry Potter scented candle in a ceramic mug featuring the Hufflepuff house crest. 275 g blend of natural waxes, cotton wick, burn time up to 40 hours. Fruity, sweet and fresh fragrance: coffee, peach, orange, cream. Official Warner Bros....
Harry Potter gift set of three fizzer bath bombs with Platform 9 3/4 theme. Cedarwood & lime fragrance, each 100 g.
Travel cosmetic bag with Luna Lovegood's and her Spectrespecs theme, size 22 x 16 cm, made of 100% cotton.
Hydrating Hedwig printed sheet mask infused with hyaluronic acid and aloe vera.
Premium Harry Potter scented candle in a ceramic mug featuring the Gryffindor house crest. 275 g blend of natural waxes, cotton wick, burn time up to 40 hours. Fruity, spicy and sweet fragrance: apple, lemon, blackcurrant. Official Warner Bros....
Gold tone necklace with 3D Golden Snitch charm, chain length 40 cm + 5 cm extender.
Value set of two roleplay wands – Harry Potter and Ginny Weasley. Each wand measures approximately 35 cm, PVC and ABS material. Ideal for playing in pairs, cosplay or as a gift. Official Warner Bros. licence.
Set of 3 different pairs of high Harry Potter socks with Gryffindor emblems. Unisex, EU sizes 35 - 45. Official Warner Bros. licence.
Classic black magical cauldron with a sturdy handle, approx. 18 x 13.5 cm - for sweets while trick-or-treating or as decor for a wizarding party.
Premium Harry Potter scented candle in a gold metal jar shaped like the Golden Snitch with an opening winged lid. 50 g fine paraffin, 1 cotton wick, burn time up to 15 hours. Floral and fresh fragrance: bergamot, eucalyptus, lavender, sandalwood,...
Magical Hermione-inspired gift set with Time Turner necklace and earrings in a potion-style collector’s box.
Premium Marauder's Map puzzle, 1000 pieces in XXL format 89 x 33 cm. Thick cardboard pieces, sharp print, practical decorative box. Completed puzzle can be framed as wall décor. Official Warner Bros. licence.
Set of 6 white Harry Potter invitations, 18.5 × 9.5 cm, with space to fill in, 6 envelopes with the Hogwarts crest and 6 sticker seals. Official licence.
Black wizard cape with hood and long sleeves for a height of approx. 140-158 cm, made of gabardine and satin. The basis of a wizard costume for Halloween and fancy dress.
Harry Potter gift box in the shape of a Hogwarts trunk with a ribbon, small. Made from hard paper, with magnetic closure
3D moulded paddle hair brush with Hedwig design, dimensions 23.1 × 15 × 3.5 cm.
Fruity Haribo gummy sweets shaped like magical objects from the Harry Potter world. Officially licensed, 160 g pack.
Beaded bracelet with Deathly Hallows charm, expandable length approx. 18 cm, stainless steel, gold colour.
Set of 2 Harry Potter foil balloons shaped like a Nimbus 2000 broom and the Golden Snitch. Official Wizarding World™ product.
Harry Potter scented candle in a glass jar featuring the Gryffindor house crest. 135 g blend of paraffin and rapeseed wax, cotton wick, burn time approximately 30 hours. Fruity, spicy and sweet fragrance: apple, lemon, blackcurrant. Official...
Harry Potter board game – Quidditch, family edition, for 2–5 players, easy difficulty, playtime 25–35 min, suitable from age 6
Set of four hair ties in black and blue with metal Time-Turner and Golden Snitch charms.
Set of 4 stylish hair bands with metal charms featuring the Sorting Hat, Hogwarts castle and Harry Potter motif, official license.
The Elder Wand – the most powerful wand in the wizarding world. Roleplay replica with detailed finish. Length 35 cm, PVC and ABS material.
Soft Hufflepuff-themed baby comforter with embroidered stars and badger head. Sensory design with knots and tags. Officially licensed product.
Stylish Harry Potter cosmetic bag with Platform 9 3/4 design. Brick-effect print, hidden Hogwarts ticket and enough space for all Your essentials.
Quartet card game featuring well-known Harry Potter characters, suitable for wizards aged 6 and up. The pack includes 32 cards and can be played by 2-4 wizards.
Harry Potter paper party tablecloth, black with beige magical motifs, 180 x 120 cm, 1 pc per pack. Official Wizarding World™ product.
Collector's replica of Albus Dumbledore's wand, 15 3/4 inches, hand-painted resin. Comes with a replica of the original Ollivanders wand box. Official Warner Bros. licence.
Harry Potter Ravenclaw scented candle in a blue barrel-shaped glass jar, 90 g, up to 20 hours burn time, fresh elegant fragrance.
Plush figure of Dobby as a keychain with plastic clip, 10 cm tall, holding his sock.
Bracelet with Time Turner charm, adjustable length 16-18 cm, stainless steel, silver colour.
Collector's replica of Draco Malfoy's wand, 15 inches, hand-painted resin. Comes with a replica of the original Ollivanders wand box. Official Warner Bros. licence.
Harry Potter notebook in the shape of a Hogwarts letter, lined hardcover with magnetic clasp, A5 format, 90 sheets
Jewelry box Harry Potter in the cake theme with the inscription "Happee Birthdae," which Harry received from Hagrid for his 11th birthday.
Harry Potter body mist featuring Platform 9 3/4, 100 ml, with a cedarwood and lime fragrance. An officially licensed product from Mad Beauty.
Harry Potter Hedwig and Hogwarts Letter scented candle in a black glass jar, 135 g, up to 30 hours burn time, fresh fruity floral fragrance.
Old Maid card game with characters from Harry Potter, suitable for wizards from 4 years, pack contains 31 cards and can be played by 2 - 8 wizards